Privacy policy

This Privacy Policy explains how your personal information is collected, used, and shared when you visit or make a purchase from melesta.co.uk (“Melesta,” “we,” “our,” or “us”).

Personal Information We Collect

When you visit our site, we automatically collect certain information about your device, including your web browser, IP address, time zone, and some cookies installed on your device. As you browse, we also collect information about the web pages or products you view, the websites or search terms that referred you, and how you interact with our site. We call this Device Information.

We collect Device Information using technologies such as:

  • Cookies – Data files placed on your device, often including anonymous unique identifiers. Learn more or disable cookies at www.allaboutcookies.org.

  • Log files – Track site activity and collect data such as IP address, browser type, ISP, referring/exit pages, and timestamps.

  • Web beacons, tags, and pixels – Electronic files used to record browsing behaviour.

Additionally, when you make or attempt a purchase, we collect information such as your name, billing and shipping addresses, payment information (e.g., credit card numbers), email address, and phone number. We call this Order Information.

Together, Device Information and Order Information make up your Personal Information.

How We Use Your Personal Information

We use your Order Information to:

  • Process payments and fulfill orders (including shipping and order confirmations).

  • Communicate with you regarding your order or inquiries.

  • Screen for potential fraud or risks.

  • Send you product updates or promotional offers based on your preferences.

We use Device Information to:

  • Detect fraud and potential threats (especially using IP addresses).

  • Improve and optimize our website by analyzing user interactions and marketing performance.

Sharing Your Personal Information

We share your Personal Information only with trusted third parties who help us operate our business, including:

  • Shopify – the platform that powers our store. Learn how Shopify handles your data here.

  • Google Analytics – to understand how customers use our site. Learn more here.

We may also share your data to comply with legal obligations, respond to lawful requests, or protect our rights.

Behavioural Advertising

We may use your Personal Information to show you targeted ads and marketing relevant to your interests. To opt out, you can manage preferences via:

  • Facebook Ad Preferences

  • Google Ad Settings

  • Bing Ad Settings

  • DAA Opt-Out Portal

Do Not Track

Our site does not change its data collection or usage practices when it receives a “Do Not Track” signal from your browser.

Your Rights (For UK Residents)

If you live in the United Kingdom, you have the right to access, correct, update, or delete your personal data. To exercise these rights, please contact us at support@melesta.co.uk.

We process your data to fulfill orders or for legitimate business interests.

Data Retention

We keep your Order Information for our records unless you ask us to delete it.

Changes to This Policy

We may update this Privacy Policy occasionally to reflect changes in our practices or legal requirements. Please review this page regularly for the latest version.

Contact Us

If you have questions about this Privacy Policy or want to exercise your data rights, contact us at:

Email: support@melesta.co.uk
Customer Service Hours: Monday–Friday, 9:00 AM – 6:00 PM